Webbiquity

DECEMBER 10, 2013

How can marketers make their content marketing efforts more effective? 76% of B2B vendors in North America maintain company blogs; 70% of large B2B enterprises, and 77% of small-to-midsize (SMB) firms. ( Nearly two-thirds of North American B2B vendors use white papers to generate leads; 79% of enterprises and 62% of SMB firms.(

Statistics 100

Statistics SMB Content Marketing Planning 100

chiefmartech

JUNE 19, 2023

But effective. This gave non-technical marketers tremendous freedom to quickly, easily, cheaply publish great-looking landing pages and microsites, with low-risk of technical error. This will effectively shift the accessibility of more advanced composability further within reach of less technical users.

Enterprise Management 68

Enterprise Management API Work Management Marketing Management 68

ClearVoice

NOVEMBER 22, 2021

Why should you care about SMB content? Content is an essential tool in an SMB’s arsenal for a number of reasons: It can position you as a thought leader and educator by demonstrating expertise on a specific topic in a given industry or sector. It’s effective: Content for small businesses reaches audiences at the right time.

Paid Content 111

Paid Content Marketing Budget Creation Marketing Budget Content Marketing 111

The Effective Marketer

NOVEMBER 19, 2013

Some posts also include videos from their documentary-style video series on “Network Effect” Runner-Up : General Electric Co. Category: Microsite. Part of an integrated marketing campaign called “Welcome to the Biggest Stage in Business”, the microsite is at the core of the campaign.

BtoB 100

BtoB B2B Marketing Content Marketing Microsite 100

The Effective Marketer

NOVEMBER 19, 2013

Some posts also include videos from their documentary-style video series on “Network Effect” Runner-Up : General Electric Co. Category: Microsite. Part of an integrated marketing campaign called “Welcome to the Biggest Stage in Business”, the microsite is at the core of the campaign.

BtoB 100

BtoB B2B Marketing Content Marketing Microsite 100

Hubspot

MARCH 10, 2016

Typically, these blog posts should be actionable (by providing an opt-in, downloadable offer), as to provide a metric for the effectiveness of the business blogging. Download our free, introductory guide to effective calls-to-action here. 57) Microsite. Here's a list of 11 of the best microsite examples out there.).

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Hubspot

JULY 21, 2015

In other words, content marketing programs set businesses up for predictable, scalable, and cost-effective traffic and lead-flow that doesn't rely on securing budget each month. SMB, Marketing Team of 3, Some Content Marketing Budget. Research Reports - Often presented as a gated PDF, or an ungated microsite.

Top of Funnel 28

Top of Funnel Marketing Budget Paid Content Work Management 28