Aberdeen

FEBRUARY 15, 2019

This week’s roundup of intent data industry news and features spans market updates, using AI in B2B marketing , Google’s proposed foray into determining the intent of search-based web activity, and a sales intelligence industry report. 5 AI Approaches to B2B Marketing. Exploring Search Intent.

Intent Data 40

Intent Data Intent Search Marketing Marketing Management 40

PureB2B

JUNE 16, 2022

email marketing?into A good example is the need for complete and reliable intent data , which dictates the outcome of email marketing initiatives in ABM campaigns. Intent data sheds light on insights about customer behavior, their driving factors, and how close they are to a purchase decision. and add them to your lists.

Account Based Marketing 62

Account Based Marketing ABM Email Marketing Webinar Metrics 62

TrustRadius Marketing

OCTOBER 3, 2022

What’s driving this growing trend is the need to understand a more holistic view of the entire buyer’s journey. Also, the use of different types of intent is pushing organizations to bridge the gap between demand gen and ABM efforts. Downstream intent data is often the ideal connection. Using intent data intelligently.

Account Based Marketing 52

Account Based Marketing Demand Generation Agencies Demand Generation ABM 52

PureB2B

MAY 30, 2022

Additionally, prioritizing the most promising prospects is also an effective tactic to increase both profitability and productivity. A solution like DemandScience Intelligence can streamline the process and save time by leveraging prioritized intent signals and other actionable data about in-market buyers.

Work Management 62

Work Management Marketing Management Sales Qualified Leads Intent Data 62

PureB2B

JUNE 9, 2022

To get a better idea of who these people are, there are a variety of tools and platforms that can help you gather data on your prospects and determines which among them have the highest chance of becoming in-market buyers. Implement More Effective Email Segmentation.

Demographics 62

Demographics Personalization Campaigns Funnel Advertising 62

PureB2B

JULY 7, 2022

Successful businesses leverage intent data to fuel their B2B lead generation. It gives them a real advantage over the competition—stealing away in-market buyers before other brands identify them. Here’s how to shift your campaigns to intent-driven leads. What is Intent Data? Why Use Intent Data for Lead Generation.

Intent 118

Intent Top of Funnel Intent Signal Intent Data 118

NetLine

JUNE 5, 2023

Welcome INTENTIVE: The Next Frontier of Buyer-Level Intent Insights Today, we’ve launched INTENTIVE —a revolutionary product we believe will change the way B2B organizations identify and approach buyers. What is INTENTIVE? Why Does INTENTIVE Matter for Today’s B2B Organizations?

Intent 52

Intent Intent Data Ideal Customer Profiles Intent Signal 52

TrustRadius Marketing

OCTOBER 3, 2022

Consumer behavior continues to evolve, and most buyers now make decisions without talking to a salesperson. To adapt to this shift in buying behavior, brands not only need to consider new avenues such as intent data, but they also need to dig deeper into the best intent data sources for prospecting new customers.

Intent Data 52

Intent Data Ideal Customer Profiles Top of Funnel Intent 52

Content4Demand

SEPTEMBER 8, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. Here’s what she told us about connecting content to signal data for a frictionless experience.

Intent Data 84

Intent Data Intent Content De-duplication 84

SalesIntel

APRIL 11, 2024

Effective targeted lead generation extends beyond identifying a set of people to approach. Step 1: Define Your ICP Building a solid foundation is an effective first step in generating targeted sales leads. The most effective strategy for developing relationships with your buyers is to enroll them in a nurturing program.

Ideal Customer Profiles 52

Ideal Customer Profiles Sales Qualified Leads Lead Scoring Lead Ranking 52

SalesIntel

APRIL 11, 2024

Effective targeted lead generation extends beyond identifying a set of people to approach. Step 1: Define Your ICP Building a solid foundation is an effective first step in generating targeted sales leads. The most effective strategy for developing relationships with your buyers is to enroll them in a nurturing program.

Ideal Customer Profiles 52

Ideal Customer Profiles Sales Qualified Leads Lead Scoring Lead Ranking 52

Inbox Insight

JANUARY 5, 2023

A successful demand generation strategy drives long-term engagement and considers every touchpoint in the buyer journey to effectively boost revenue and accelerate the B2B sales process. Paid social / Social media marketing. 6 components of an effective demand generation strategy. Generate awareness.

Demand Generation 52

Demand Generation Demand Generation Agencies Top of Funnel Demand 52