B2B Marketing Directions

JUNE 6, 2021

The study found that customer satisfaction had a major impact on repurchase decisions, but no significant effect on "growth" purchases. For example, many marketers are doing a good to very good job cultivating buyer confidence in their company's products or services. Buying Team - Who should be on the buying team?

RFI 52

RFI Effectiveness Gartner Paid Search Agency 52

Martech

JULY 26, 2022

For example, if you seek to harness the data coming from your call center, make sure to ask vendors about their capabilities in this area, and their ability to perform sentiment analysis on the conversations happening in that channel. Decide whether or not you need to engage in a formal RFI/RFP process.

Enterprise Management 81

Enterprise Management Marketing Management Vendors RFP 81

Martech

JULY 29, 2022

For example, if enriching your ICPs with deeper technographic data is important, be sure to ask about it during vendor interviews and demos. Decide whether or not you need to engage in a formal RFI/RFP process. The most effective RFPs only request relevant information and provide ample information about your brand and its ABM needs.

Enterprise Management 102

Enterprise Management Marketing Automation Services Marketing Management Account Based Marketing 102

Martech

SEPTEMBER 8, 2021

Identify prerequisite steps to realize medium and long-term ambitions Example: Improve data hygiene Example: Implement knowledge base for AI-driven tools to use Serve as an internal technical consultant to the marketing department Help identify strategies to meet needs (buy vs. build, right-size contracts, etc.) Data Analyst.

Marketing AI 65

Marketing AI Work Management Marketing Management Marketing Automation Services 65

B2B Marketing Directions

JULY 9, 2022

For example, many technology vendors produce buying guides for the types of technologies they offer, and several analyst/consulting firms regularly publish "rankings" of various types of technology applications. Chapter 14 explains how to design and conduct an effective bake-off. A bake-off would typically involve two vendor finalists.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

Martech

OCTOBER 7, 2022

Decide whether or not you need to engage in a formal RFI/RFP process. The most effective RFPs only request relevant information and provide ample information about your brand and its DEP needs. For example, can I see whether a person watched a session to the end or whether they stopped after the first two minutes?)

Marketing Automation Services 87

Marketing Automation Services Enterprise Management Work Management Marketing Management 87

SpotMe Blog

SEPTEMBER 1, 2022

Examples of event accessibility are providing wheelchair access at in-person events, and live captioning at hybrid or virtual events. An example of using AI at in-person events is facial recognition software for check-in. A hybrid or virtual event example is data insights created during polls. Accessibility. Activity challenge.

Marketing Automation Services 98

Marketing Automation Services Planning Enterprise Management Work Management 98