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Focus on Content in B2B Marketing

Industrial Marketing Today

Now, B2B content marketing’s agenda is to educate and inform customers and prospects. Educate, inform and provide value to customers and prospects. Using content for inbound marketing HubSpot , calls inbound marketing as flipping traditional outbound marketing on its head. Don’t sell. Don’t interrupt.

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B2B Lead Generation Using a Business Blog

Industrial Marketing Today

Business blogs for lead generation Even though business blogging is not widely used in B2B marketing and especially in industrial marketing, it can be very effective as a tool for lead generation. HubSpot in their recent study of over 1,400 small- and medium-sized businesses, found that marketers with blogs generate 67% more leads.

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how to use social media - lessons from ama digital conference

The Effective Marketer

I was prepared for a sales pitch but Albert delivered one of the best presentations of the day while at the same time informing us of all the great tools available for Marketers from Google. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. United States License.

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How to Use a B2B Blog to Win Customers and Influence Prospects

Industrial Marketing Today

A B2B blog is the perfect online tool to accomplish that. If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? He is the Founder & President of Tiecas, Inc. –

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10 Genius Ideas That Changed Marketing Forever

Hubspot

but when's the last time you took a step back and realized, "Wow, blogging is one of the strongest marketing tools in my kit." Short for web log, a blog is a term used to describe a series of online articles displayed in chronological order that generally encourage comments from digital readers. Because Marketing = Educating.”.

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The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

His motto: “Don’t focus on the tools, focus on the connections that the tools help facilitate.&# Mark is an experienced digital marketer, social brand strategist, speaker, blogger and educator. Mike is the CMO at HubSpot in Boston, a marketing software company. Mark Burgess – @mnburgess.

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