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10 Genius Ideas That Changed Marketing Forever


but when's the last time you took a step back and realized, "Wow, blogging is one of the strongest marketing tools in my kit." Short for web log, a blog is a term used to describe a series of online articles displayed in chronological order that generally encourage comments from digital readers. wrote in our LinkedIn discussion web presence strategist Linda Lovero-Waterhouse.

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Twitter Twaddle, Part 1: What Twitter Is and Why It's Cool


Most Web 2.0 sites fall into one of a few increasingly well-defined categories, such as social bookmarking (Digg,, Searchles), social networking (LinkedIn, Facebook) or file sharing (YouTube, Flickr, podOmatic ). What's Cool About Twitter Fans of Twitter believe it is a key social media tool for business. tags: Web 2.0 variety. sites. sites.

Best of 2009 (So Far): Social Media Marketing, Part 2


But which social media tool do marketers find most valuable? What's the best tool for social media research and learning? How can you maximize the business value of tools like LinkedIn and Twitter? The company has an impressive list of clients using its tool to monitor and analyze brand conversations across the social media landscape. Tags: Web 2.0

The 2011 #Nifty50 Top Twitter Men Reprise


These men are indeed using Twitter to rewire and reorient the Web. His motto: “Don’t focus on the tools, focus on the connections that the tools help facilitate.&# Mark led the PwC Global Web team. Mike is the CMO at HubSpot in Boston, a marketing software company. Mike hosts an award winning weekly live marketing video podcast HubSpot TV.

B2B Lead Generation Using a Business Blog

Industrial Marketing Today

Business blogs for lead generation Even though business blogging is not widely used in B2B marketing and especially in industrial marketing, it can be very effective as a tool for lead generation. HubSpot in their recent study of over 1,400 small- and medium-sized businesses, found that marketers with blogs generate 67% more leads. The focus here is definitely on quantity. Resources

How to Use a B2B Blog to Win Customers and Influence Prospects

Industrial Marketing Today

A B2B blog is the perfect online tool to accomplish that. If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? Define your target readers – Are you trying to build a following among design engineers, plant or operations managers? Resource

how to use social media - lessons from ama digital conference

The Effective Marketer

Talking of which, all deserve credit here: Deana Goldasich, from Magnetic , gave a thought-provoking presentation on web usability that took us for a ride on the evolution of websites since the early 90′s until today. You can follow any responses to this entry through the RSS 2.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0