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10 Genius Ideas That Changed Marketing Forever


but when's the last time you took a step back and realized, "Wow, blogging is one of the strongest marketing tools in my kit." Short for web log, a blog is a term used to describe a series of online articles displayed in chronological order that generally encourage comments from digital readers. wrote in our LinkedIn discussion web presence strategist Linda Lovero-Waterhouse.

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Twitter Twaddle, Part 1: What Twitter Is and Why It's Cool


Most Web 2.0 sites fall into one of a few increasingly well-defined categories, such as social bookmarking (Digg,, Searchles), social networking (LinkedIn, Facebook) or file sharing (YouTube, Flickr, podOmatic ). What's Cool About Twitter Fans of Twitter believe it is a key social media tool for business. tags: Web 2.0 variety. sites. sites.

The 2011 #Nifty50 Top Twitter Men Reprise


These men are indeed using Twitter to rewire and reorient the Web. His motto: “Don’t focus on the tools, focus on the connections that the tools help facilitate.&# Mark led the PwC Global Web team. Mike is the CMO at HubSpot in Boston, a marketing software company. Mike hosts an award winning weekly live marketing video podcast HubSpot TV.

Best of 2009 (So Far): Social Media Marketing, Part 2


But which social media tool do marketers find most valuable? What's the best tool for social media research and learning? How can you maximize the business value of tools like LinkedIn and Twitter? The company has an impressive list of clients using its tool to monitor and analyze brand conversations across the social media landscape. Tags: Web 2.0

Focus on Content in B2B Marketing

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Focus on Content in B2B Marketing by Achinta Mitra on April 26, 2010 in B2B Lead Generation , B2B Marketing Collateral , Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Strategies , Social Media Marketing Lately all the talk in B2B marketing has centered on social media. Resources

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How to Use a B2B Blog to Win Customers and Influence Prospects

Industrial Marketing Today

As a B2B marketer, we want to reach our ideal prospects and communicate with customers to maintain top-of-mind awareness throughout their buying cycle. A B2B blog is the perfect online tool to accomplish that. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

how to use social media - lessons from ama digital conference

The Effective Marketer

Talking of which, all deserve credit here: Deana Goldasich, from Magnetic , gave a thought-provoking presentation on web usability that took us for a ride on the evolution of websites since the early 90′s until today. I got a couple pages worth of notes from her presentation. You can follow any responses to this entry through the RSS 2.0 The guy really knows his stuff.