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The 22 Best Virtual Event Platforms

Webbiquity

Features include breakout sessions, virtual exhibitor booths, lead capture, streaming video, and capability to interact with speakers, sponsors, and other event attendees. It delivers relevant and actionable event metrics for hosts, sponsors, and event clients. Total reviews: 156. Average user rating: 9.35.

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Five Keys to Integrating Your Interactive Value Marketing Tools with Your Marketing Automation Platform

The ROI Guy

This could mean automatically preparing results based on their known profile, and certainly could help bypass asking for lead capture information a second time. Shares a copy of the assessment report – We’ve all gotten that follow-up call, “I noticed you downloaded a white paper from our site”.

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Fliptop: A Customer Data Platform for Predictive Lead Scoring, Pure and Simple

Customer Experience Matrix

Fliptop wasn’t on my original list of CDPs, having launched its relevant product just after the initial CDP report was published. There are existing connectors for Salesforce.com, Marketo , and Eloqua and it’s fairly easy to connect with others.

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5 Simple Steps for Building Your Owned Audience

DivvyHQ

For each product/service area, list 1-3 personas or audience segments that are the most relevant and reachable via the content initiatives you manage/contribute. Next, it’s time to start building and integrating your capture mechanisms (typically web-based forms) within your owned properties. Step 3: Implement Your New Setup.

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What Can You Accomplish Integrating MAP and CRM solutions with Alinean Value Selling & Marketing Tools?

The ROI Guy

We quickly converted a key traditional economic impact white paper into interactive form - From a couple of prospect data points, the economic impact analysis information in the Interactive White Paper would be completely personalized for the prospect by the Alinean platform, delivering a a more provocative, personalized and relevant deliverable.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

Tracking methods used – The 4 main tracking tools used are Eloqua, Google Analytics, Conductor and Salesforce. Tracking method – Eloqua. . . Consumption – Traffic is generally seen as a vanity metric, but without traffic you have no leads and no revenue. Relevance | Co-Founder. . . Leads (Raw Inquiries).

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Alinean Launches Interactive White Papers

The ROI Guy

Unlike traditional white papers, Alinean Interactive White Papers use profile information from a prospect to intelligently customize the collateral with more personalized, relevant and analytical content. Alinean Interactive White Papers help B2B marketers better attract and connect with today's overloaded, skeptical and frugal buyers.

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