otter group ceo, kathleen gilroy, pointed me charlie wood's, moonwatcher blog, and his intriguing post on the subject of distributing sales leads via rss. woods is vp of enterprise solutions for newsgator.com, a leading news aggregator
Have you ever wondered why some sales happen twice as fast others? This is a true story about one of my clients. We'll call her Kristin. At the mid-year point, in 2003, Kristin's marketing budget was cut by 50%. Amazingly, her CEO still
Bob Bly mentioned me in a recent Writers Digest article. His brief mention created a noticeable spike in visitors. Thank you Bob and welcome fellow writers! Link: Daily Doses: Land more writing clients by taking advantage of the latest
if you require registration on your website to download white papers or other "free" resources, you're losing up to 75%-85% of your potential sales leads (2004 marketingsherpa report). in response, marketers have allowed free downloads
The premise of my post is that B2B marketing and B2C marketing are different. B2B must stop copying B2C - we're not Coca-Cola, Disney or McDonald's - so let's stop acting like it! When it comes to word of mouth MORE >>
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