Spiralytics

APRIL 16, 2023

Cold, hard facts about your products won’t always persuade customers to buy them. Sometimes its emotional value will. Emotional marketing focuses on reaching basic human emotions such as anger and joy to get people to act, whether that’s sharing a video or buying a product. It’s a compelling force, which is why more brands have incorporated various emotional marketing tactics into their strategies.

Statistics 118

Statistics Paid Search Agency Advertising Agencies Marketing & Strategy 118

Envy

APRIL 16, 2023

When you're working in B2B tech marketing agency, it can feel like you're drowning in a sea of TLAs (three-letter abbreviations) and technical B2B marketing terms.

B2B Marketing 62

B2B Marketing B2B Advertising Agencies Paid Search Agency 62

Ahrefs

APRIL 16, 2023

Ensuring your website is accessible to everyone may not be a direct ranking factor.

SEO 91

SEO Traffic Marketing Websites 91

Heinz Marketing

APRIL 16, 2023

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing I’m responsible for managing a bi-weekly meeting for our Client Service team. Sometimes we have vendors provide demos and teach us about their product/solution so we can better serve our clients. One of those vendors is Relevvo , an AI-powered platform that helps Sales and Marketing leaders 2x their pipeline generation with smaller teams and smaller budgets.

Work Management 55

Work Management Marketing Management Terms and Conditions Lead Scoring 55

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B2B Marketing Directions

APRIL 16, 2023

Source: Trust Insights The marketing world has been going gaga over ChatGPT for the past four months. The generative AI application from OpenAI was released to the public on November 30, 2022, and analysts have estimated that it reached 100 million monthly active users in January of this year. The capabilities of ChatGPT have amazed many users, including me.

Marketing AI 40

Marketing AI Marketing Automation Services Statistics Paid Search Agency 40