Customer Experience Matrix

MARCH 11, 2017

One of my favorite factoids comes from a Computerworld survey in which IT managers placed marketing technologies at 20th of 28 items on their priority list. This either shows that martech managers are less important than they think or explains why martech managers are needed in the first place. Maybe both. But the disconnect between corporate IT and marketing technologists could be more than simply amusing.

Enterprise Management 149

Enterprise Management Marketing Management Marketing Proposals Paper 149

Marketing Insider Group

MARCH 11, 2017

What is your writing process? Like cats on catnip, us content marketers just can’t resist when someone answers that question. We positively obsess over each others’ writing processes, and the more known the marketer, the more we swoon and purr. Ann Handley writes in a tiny house in her backyard? TO HOME DEPOT, TEAM! Seth Godin shaves his head ’til you can.

Process 154

Process Search Marketing Positioning Content Marketing 154

LeadSquared

MARCH 11, 2017

Drip Marketing is any marketing communication broken down into bits and spread across an extended period to gently nudge the prospect to take an action, instead of selling point-blank. So, MeowCart recognized that Mr. Fluffyface was interested in buying his favorite food, he just forgot to hit “Buy.” An email was triggered reminding him to finish his purchase, which got them not just one sale, but a regular customer too.

Planning 52

Planning Trigger Marketing Amazon Top of Funnel 52