Hubspot

MARCH 7, 2015

'This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. You would think that personalization of content and ads would be a welcome tactic, considering how many people complain about irrelevant advertising. But many marketers are concerned about crossing the line; of being seen as "Big Brother." And not all customers are comfortable brands using their information in this way.

Personalization 59

Personalization Advertising Agencies Paid Search Agency Marketing Agencies 1 59

JotForm

MARCH 7, 2015

In a global marketplace with gazillions of website themes, app interfaces and print designs created by gifted artists, it is quite difficult to fight off the competition. Winning customers is becoming harder and harder. Impressing the online audience with a visually stimulating presentation that dem.

Blast Campaigns 48

Blast Campaigns Impressions Design Marketing Websites 48

Content Standard

MARCH 7, 2015

Social engagement has become a valued metric in measuring the success of marketed events, but the majority of marketing professionals believe Facebook, Twitter, and other platforms remain underutilized. According to a new report from FreemanXP and the Event Marketing Institute, only 37 percent of survey respondents currently feel brands are effective at leveraging opportunities to promote and supplement live events with social campaigning.

Event Marketing 40

Event Marketing Studies Social Marketing Viral Marketing 40