B2B Marketing Directions

OCTOBER 15, 2023

(This month's Research Round-Up discusses two recent surveys that examine how marketers are using artificial intelligence in mid-2023. These surveys explore the extent of AI adoption in the marketing industry, the use cases and expected benefits of AI, and marketers' concerns and uncertainties about AI.) Source: Marketing AI Institute/Drift 2023 State of Marketing AI Report by the Marketing AI Institute and Drift 918 survey respondents, 61% of whom were director-level or above 53% of the respond

Marketing AI 73

Marketing AI Research Barriers Customer Surveys 73

Heinz Marketing

OCTOBER 15, 2023

By Carly Bauer , Marketing Coordinator at Heinz Marketing Customer transactions are no longer simple. They require an enduring relationship that is built for them through personalized experiences. To build sustainable revenue growth now and for the future, you must embrace building customer loyalty through memorable experiences. For this week’s App of the Week, we are featuring the all-in-one experience optimization platform, Dynamic Yield.

Enterprise Management 111

Enterprise Management Merchandising Marketing Management Touchpoints 111

SalesGrape

OCTOBER 15, 2023

How to Increase B2B Sales with Email Marketing? Understanding the Power of Email Marketing in B2B Sales Email marketing has emerged as a powerful tool for businesses to connect with their target audience and drive sales. In the realm of B2B sales, email marketing can be particularly effective in generating leads, nurturing relationships, and ultimately closing deals.

B2B Sales 88

B2B Sales Enterprise Management Email Marketing B2B Marketing 88