Search Engine Journal

AUGUST 8, 2020

Guilty of producing content for the sake of it? Learn how to create content with a purpose and improve your content's overall performance. The post Content With Purpose: How to Set Goals for Every Content Piece You Create via @BrockbankJames appeared first on Search Engine Journal.

Content 142

Content Content Marketing Marketing 142

Heinz Marketing

AUGUST 8, 2020

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. The Key to Email Copywriting for the Non-Copywriter. Improving your email copywriting might just be the quickest way to maximize your email ROI.

Trade Show 126

Trade Show Copywriting Landing Pages B2B 126

ClickZ

AUGUST 8, 2020

30-second summary: Mobile ad spending will increase by 4.8% ($4.22 billion) making the total mobile ad spend budget this year to $91.52 billion. Mobile continues to increase its share of digital ad spending, reaching 68% in 2020. The estimated growth for the US digital advertising sphere 2020 that stood at $154.58 billion (pre-pandemic-era) now stands at $134.66 billion.

Mobile Advertising 124

Mobile Advertising Marketing Attribution Advertisements Advertising 124

Pam Didner

AUGUST 8, 2020

Facebook. Twitter. LinkedIn. There is a general perception that strategic thinking skills are hard to obtain and that only senior executives or policymakers need to have a strategic mindset. The truth is that strategic thinking skills can be acquired, which is a good thing since the ability to think strategically is essential to maneuver through today’s complicated world.

Account Based Marketing 119

Account Based Marketing Work Management Analysis Planning 119

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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