Calculating Net Promoter Score (NPS) in B2B markets
Savanta
JUNE 12, 2016
Net Promoter Score (NPS) is perhaps the most widely used metric in customer satisfaction and loyalty research. Here at Circle, our view is that NPS isn’t always the best metric in B2B environments (we explain why here ), but it does have a role to play. So, assuming it is the right metric for your business, how do you calculate Net Promoter Score (NPS)?
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