Martech

JULY 2, 2023

Universal Analytics, a platform beloved (or at least tolerated) by marketers, died on Saturday (July 1) after 11 years. Although the digital marketing industry had been warned that Google was preparing to turn off its life support, the news has still somehow come as a shock to many. Heartbroken marketers across the world have been flooding Twitter to pay their respects, with some even holding their own funerals.

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Analytics Marketing Analytics Tools Google Twitter 78

Fount Media

JULY 2, 2023

Are you trying to take your email marketing campaigns to the next level? If so, you’re probably seeking that sweet spot—the perfect time and day to send your emails for the best engagement. You’re in the right place! In this blog, we delve into some fascinating research that unveils when The post Discover the Best Time to Send Your Email Marketing Messages!

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Email Marketing Best Practices Paid Search Agency Marketing 52

B2B Marketing Directions

JULY 2, 2023

Image Source: Wikipedia Data has become the lifeblood of modern marketing. It now touches almost every aspect of the marketing function. But using the wrong data (or the right data in the wrong way) can lead to ineffective and costly decisions. Here's one mistake marketers need to avoid. Fueled by the explosive growth of online communication and commerce, marketers now have access to a huge amount of data about customers and potential buyers.

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B2B Marketing Paid Search Agency B2B Sample 52