Customer Experience Matrix

JULY 3, 2013

'It has taken me some time to form a clear picture of Venntive. It is clearly “all-in-one” sales and marketing software for very small business, combining marketing automation, CRM, and ecommerce along the lines of Infusionsoft and Ontraport (formerly OfficeAutoPilot). It also includes full Web site management and social media monitoring and posting, but those are natural extensions for sales and marketing.

Small Business Marketing 156

Small Business Marketing Marketing Automation Services Communities Lead Ranking 156

Biznology

JULY 3, 2013

'Photo credit: michperu. How many times have you heard “organic content,” “ content marketing,” “it’s all about content,” or some derivation of these? A friend of mine, Jeff Sauer gave a great presentation on how SEO is changing and where it is going in the future at the last meeting of the NJ chapter of MENG (Marketing Executives Networking Group).

SEO 147

SEO Planning Internet Marketing Social Media 147

Adobe Experience Cloud Blog

JULY 3, 2013

'Author: Phillip Chen Does your product or feature solve a pain point? Or is it an additional benefit? Before I write any emails, these are the questions I ask myself. Since I write a lot of the email marketing assets for our lead nurture tracks, I need to think about how to market or talk about our new products and features, especially in the different tracks we have e.g.

Top of Funnel 105

Top of Funnel Lead Nurturing Marketo Thought Leadership 105

Hubspot

JULY 3, 2013

'Ah!!! The (rotten, stinky, cheesy, noxious) smell of the annual marketing budget process is closer than you think. It’s time to stock up on antacids and lay in a supply of instant energy drinks, because you’ve got two daunting tasks ahead. First, convincing the decision makers holding the keys to the company’s treasure chest that it’s time to redirect the marketing program -- because old traditional ways of marketing aren’t working anymore.

Marketing Budget 58

Marketing Budget Budget Programs Marketing Budget Creation Planning 58

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LeadSquared

JULY 3, 2013

Video Marketing is a very powerful way to connect with your audience. Videos are interactive, engaging and time-saving. They give more room to Marketers to connect with their audience and make the messaging more appealing. This leads audience to take desired actions. So, great videos will surely help you in building your brand and get more leads. In our earlier post, we wrote about the Top 9 Marketing Tools , that was aimed at various tools you can use to create great videos.

Paid Content 52

Paid Content Video Marketing Advertising Agencies Banners 52

Writing on the Web

JULY 3, 2013

'How do you write good blog posts that connect emotionally with readers and turn them into loyal fans? Oh, heck, that’s easy. All you have to do is: Grab their attention. Get them emotionally engaged. Make a memorable impact. There you go, right? Easy-peasy. This is what you need to do whenever you write any content designed to market your products and services.

Video Marketing 169

Video Marketing Small Business Marketing Course Content Marketing 169

Convince & Convert

JULY 3, 2013

'Social Media Controversies Addressed, Fresh Each Week. In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about Mashable’s new Brand Lift program, whereby brands can work with Mashable or its agency partners, DigitasLBI and Vaynermedia, to create content assets that will appear on Mashable directly. Strategically, this is a very interesting move by Mashable, as it continues to position the site as a content repository - not unlike Reddit – and one where

Advertising Agencies 140

Advertising Agencies Aggregators Paid Search Agency Social Media 140

LEADership

JULY 3, 2013

'Jamie is among my LinkedIn network of B2B executives who strongly advocates the power of innovation. He has often sent me a comment or a message via LinkedIn about his thoughts and experiences in the world of B2B lead generation. Last week, his question was why I did not list “innovation” in my post about how to simplify B2B content marketing. So I replied that I had attempted to list very tangible, practical steps while innovation should be a continuous process that is simply incumbent upon ma

B2B Thought Leadership 82

B2B Thought Leadership Peer-to-peer B2B Thought Leadership 82