Convince & Convert

JULY 28, 2013

'Sterling Ball is the president and CEO of Ernie Ball , one of the largest and most historically important manufacturers of guitar strings and related equipment, Founded by Sterling’s father, the eponymous Ernie Ball. But it’s Sterling’s hobby that got him to practice Youtility – marketing so useful, people would pay for it. Using his e-commerce, marketing, and distribution experiences honed in the music business, he founded BigPoppaSmokers.com , a website selling barbecue smokers and accessorie

Content Marketing 152

Content Marketing Correlation Work Management Content 152

NuSpark Consulting

JULY 28, 2013

'The Beatles Give B2B Marketers Important Lead Generation and Content Marketing Optimization Lessons. Many of the Beatles songs do have lessons for B2B marketers especially when it comes to content marketing, inbound/outbound marketing, and analytics. As a big Beatles fan, I thought I’d have some fun in reviewing their song titles, and coming up with a marketing statement that relates to the titles.

Optimization 202

Optimization Marketing Strategy Marketing & Strategy B2B Marketing 202

Hubspot

JULY 28, 2013

'It''s finally that time of week again -- that time when, at long last, you can catch up with last week''s inbound marketing news. You''ve plowed through Monday''s emails, Tuesday''s tweets (plus scheduled some more), and Wednesday''s writing for next week''s blog posts. You''ve even optimized a few landing pages. Yep, you finally have a second to catch up on all those updates before the rest of your morning coffee runs out.

Emarketing 54

Emarketing Paid Search Agency Inbound Marketing Work Management 54