Sat.Sep 05, 2015

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What to Do When Leads Go Cold [Flowchart]

Hubspot

This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. "Hi, how are you today?". "I'm great, and you?". "I'm doing well. Crazy weather we're having, huh?". [Silence.]. "Um. I mean, snow in September is really unusual, right? Have you ever seen snow in September before?". [Silence.]. "Err. it's funny, I had to clear my driveway and I couldn't even find my shovel!

Leads 59
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How to Test and Adopt New Social Content Creation Tools

Content Standard

Social media marketing sounds like such an appealing, simple opportunity: millions of active users, a wide range of targeting and sharing options, and less formality compared to other channels. But as most marketers find out, the demands of a literally to-the-second medium can take a huge toll on content creation schedules (and budgets). Brands have reached a point in social content creation, with the ever-familiar struggle between quality and quantity, where reusing assets and posting at incons