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SEO vs PPC: How to Prioritize Your SEM Strategies

QuanticMind

You probably already know search engines (especially Google) are one of the most common platforms people use to access information on the internet. Most search engine users today understand that Google considers the authority of domains when delivering search results to users. Easy to optimize. More control.

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SEO vs PPC: How to Prioritize Your SEM Strategies in 2018

QuanticMind

You probably already know search engines (especially Google) are one of the most common platforms people use to access information on the internet. Most search engine users today understand that Google considers the authority of domains when delivering search results to users. Easy to optimize. More control.

SEM 40
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Why a Keyword Strategy Is Important for SEO and B2B Marketing

Directive Agency

Getting your site to rank on Google is not as simple as plugging a keyword into a website and hoping for the best. For example, if your business sells software for eCommerce, your keywords would focus on that. Your concept might sound something like this: “the best software for B2B marketing and eCommerce.”

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Rick Short Explains How to Turn Staff Into Prolific Bloggers

Online Marketing Institute

Since my audience uses Google, and since Google "loves" blogs, I use blog platforms as my primary repository of content. It becomes a matter of the "degree" of good. In my case, my goal is to create contact - get people to declare themselves to my team.

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