Martech Advisor

DECEMBER 19, 2019

Understand Search Intent. For instance, a Google search for marketing automation doesn’t reveal much about the purchase intent, and therefore, Google often returns informative content in SERPs. For many how-to queries, Google displays YouTube videos as featured snippets before the rest of the organic results.

Top of Funnel 66

Top of Funnel Google Dwell SERP 66

illumin

DECEMBER 14, 2023

These include (but are not limited to): demand-side platforms (DSP) or sell-side platforms (SSP), data platforms (like Google, Amazon, and Facebook), game streaming broadcasters (like Twitch, Facebook Gaming, and YouTube Gaming), video game creators and publishers, and other digital content publishers like (like YouTube or Spotify).

Advertisements 52

Advertisements Advertising Mobile Advertising Banners 52

illumin

DECEMBER 14, 2023

These include (but are not limited to): demand-side platforms (DSP) or sell-side platforms (SSP), data platforms (like Google, Amazon, and Facebook), game streaming broadcasters (like Twitch, Facebook Gaming, and YouTube Gaming), video game creators and publishers, and other digital content publishers like (like YouTube or Spotify).

Advertisements 52

Advertisements Advertising Mobile Advertising Banners 52

Outbrain

DECEMBER 30, 2019

YouTube was one of the first platforms to offer six-second ads. YouTube relies on in-stream ads , for example. We’re talking significantly better results for completion rates and dwell time. Display ads aim to boost brand awareness and purchase intent. Learn about four relevant trends to watch.

Paid Content 60

Paid Content Advertisements Advertising Video Marketing 60