Martech Advisor

DECEMBER 19, 2019

Considering the rise of screenless (voice) search, changes in smartphone usage and video consumption trends, Google has introduced some major changes in the workings of its search engine result pages (SERPs). The changes include the introduction of paid ads, image results, knowledge graphs, and featured snippets.

Top of Funnel 66

Top of Funnel Google Dwell SERP 66

Martech Advisor

OCTOBER 2, 2019

Explore the blind spots that occur mid-funnel and how to avoid them, says, Adam Little is the Chief Marketing Officer at Data Dwell. Here’s how to fix them and guarantee each of your marketing and sales departments are able to push more ready-to-buy leads through to your business. Use Lead Nurturing Content Wisely.

Top of Funnel 54

Top of Funnel Sales Qualified Leads Marketing Automation Services Funnel Advertising 54

Mailmunch

JUNE 29, 2021

Customer retention is one of the most neglected parts of modern eCommerce marketing. . As an online store owner, you’ve no doubt seen how so many eCommerce marketing strategies are focused on getting new customers to buy from you for the first time. . Automating customer retention. Email marketing – the Centrepoint.

Lead Scoring 68

Lead Scoring Lead Ranking eCommerce Automation 68

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Valasys

JANUARY 2, 2020

The landscape of digital advertising will be more dynamic in the year 2020 than ever before. Marketers need to keep abreast of the evolving PPC trends in all the spheres of digital advertising – from paid searches to remarketing & from paid social to the strategies for multichannel attribution.

Paid Content 64

Paid Content PPC Trends Marketing AI 64

Single Grain

MARCH 29, 2023

TABLE OF CONTENTS: ↓ What Is Enterprise SaaS SEO? Keyword Research for Enterprise SaaS On-Page Optimization for Enterprise SaaS Technical SEO for Enterprise SaaS Off-Page Optimization for Enterprise SaaS Measuring Success for Enterprise SaaS SEO Conclusion Get My Free Enterprise SaaS Marketing Plan What Is Enterprise SaaS SEO?

Enterprise Management 52

Enterprise Management SEO Top of Funnel Long Tail Marketing 52

Delivra

NOVEMBER 14, 2018

If you can crack the code for sales and marketing alignment, your company may see significant gains in revenue. B2B email automation is key in cracking that code. Companies that report success with tight sales/marketing alignment have 38% higher sales win rates, according to a recent study by MarketingProfs. DemandJump.

B2B Sales 68

B2B Sales Email Marketing Automation B2B Marketing 68