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First-Party, Second-Party, Third-Party Intent Data: Diving into Notable Differences

Only B2B

Analyze visitors’ dwell time, visited pages, specific feature interactions, and even if they started but abandoned the demo form. This paints a detailed picture of their intent and concerns. Second-Party Intent Data: Imagine partnering with non-competitive companies to exchange relevant audience data.

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What Is Buyer Intent Data? (and How Can I Operationalize It in 2019?)

Terminus

When there are spikes in frequency or intensity of these trends, Intent signals will correlate that to increased intent. Thus, indicating the propensity to make a purchase decision and proving to be very valuable to marketing and sales decision makers. How Can You Use Buyer Intent Data? ” ( Freshdesk ).