Golden Spiral
AUGUST 4, 2022
Consumer sentiment about privacy issues is at an all-time high. Competitors like Apple are engaging in very public, messy spats about privacy and competing corporate agendas. But in recent years, the rhetoric around privacy in advertising has reached a fever pitch.
DAGMAR Marketing
NOVEMBER 20, 2023
Data thresholding is intended to protect user privacy. Google states in this help doc : Data thresholds are applied to prevent anyone viewing a report or exploration from inferring the identity or sensitive information of individual users based on demographics, interests, or other signals present in the data. Stay tuned!
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Parse.ly
AUGUST 3, 2023
As we move into an increasingly digital era, privacy has become a significant concern for consumers worldwide. Monumental shifts are happening in the handling of user data, with privacy protection a key driver. To enhance user privacy, Apple announced it would automatically remove link trackers from URLs sent via Message or Mail.
Circle Studio
MAY 31, 2018
By now you probably know that the GDPR is legislation approved by the EU to create greater and more uniform data privacy protection for all EU citizens. Privacy Policies: Your privacy policies may need to be aligned with the new GDPR requirements and you will need to document your legal basis for processing personal data.
Martech Advisor
NOVEMBER 7, 2019
DoubleClick, founded in 1995 by Kevin O'Connor and Dwight Merriman, became a pioneer in the area of digital advertising that first delivered a convenient mechanism for effective ‘advertiser-publisher’ collaboration. In the wake of data misuse and breaches, the world also searches for new ways to protect user privacy.
Unbounce
JULY 11, 2018
Throughout the event we heard data control and privacy come up often, reminding us that privacy is still a major theme of 2018. DoubleClick and Google Analytics 360 will now be combined into Google Marketing Platform. DoubleClick Search is now Search Ads 360. The rebrand becomes official July 24th, 2018.
Oktopost
APRIL 22, 2019
One reviewer who obviously uses a lot of Google products notes, “I like that it brings together Analytics, Adwords, and DoubleClick Search all into one.”. We can get complete details on user activity and profiles including their browser information, locations, pages visited, duration of visits, and lots more.”. Statcounter.
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