Unbounce

JULY 11, 2018

For advertisers, the Google Marketing keynote is a hotly anticipated annual event where we get to hear about all of the new features coming up in Google’s suite of marketing tools. Throughout the event we heard data control and privacy come up often, reminding us that privacy is still a major theme of 2018.

Google 81

Google Paid Search Agency Advertising Agencies Marketing Analytics Tools 81

Martech Advisor

NOVEMBER 7, 2019

As the official programmatic day approaches, it’s just about the time to go through the basic facts, discover trends and patterns in order to understand what will govern the advertising market in the future. The concept of digital advertising was brought to life in the 1970th - almost right after the Internet came to the scene.

Work Management 46

Work Management Marketing Management Doubleclick Mobile Advertising 46

Oktopost

APRIL 22, 2019

Neustar’s attribution platform is able to bring in data from mobile and offline marketing channels. With the goal to provide a robust, configurable solution for web and mobile marketing attribution, Kochava’s Unified Audience Platform can track users across different devices and platforms. Google Attribution 360. Statcounter.

Marketing Attribution 102

Marketing Attribution Enterprise Management Work Management Marketing Management 102

Online Marketing Institute

NOVEMBER 16, 2012

Media Planning Media Buying Publishing Display Advertising Video Mobile. Rx: Mix up your messaging; the best thing might be to include useful informational content in every marketing campaign. Many times, we are so influenced by the merchandising or information calendar that we forget what the consumers preferences are.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Email Marketing 40

Choozle

MARCH 2, 2024

Google’s announcement to remove third-party cookies on Chrome by the third quarter of 2024 has left many marketers and advertisers at medium-sized businesses wondering about the future of tracking, targeting, and measurement. Publishers can then share this data with agencies or advertisers, enabling the delivery of targeted ads.

Advertising Agencies 52

Advertising Agencies Enterprise Management Paid Search Agency Advertisements 52

Porch Group Media

OCTOBER 29, 2020

In 1995, the cookie was later used extensively in advertising by DoubleClick to rotate banners, which limited the number of times the same ad was shown to one visitor. Back in 2017, ad serving firm Flashtalking analyzed 20 advertisers worldwide and found that 64% of their tracking cookies were either blocked or deleted by web browsers.

Webinar Metrics 49

Webinar Metrics Marketing & Strategy Mobile Advertising Doubleclick 49

Martech Advisor

SEPTEMBER 19, 2019

AdTech, a portmanteau of Advertising Technology, is defined as a range of software and tools that brands and agencies use to strategize, set up, and manage their digital advertising activities. And now, almost twenty years after the dot-com boom, this democratization of digital advertising has never been more stable.

Advertising Agencies 72

Advertising Agencies Advertisements Advertising Paid Search Agency 72