Parse.ly

AUGUST 3, 2023

As we move into an increasingly digital era, privacy has become a significant concern for consumers worldwide. Monumental shifts are happening in the handling of user data, with privacy protection a key driver. To enhance user privacy, Apple announced it would automatically remove link trackers from URLs sent via Message or Mail.

Multi-Touch Attribution 52

Multi-Touch Attribution Doubleclick Privacy Protection Privacy 52

Oktopost

APRIL 22, 2019

Attribution. 2/3 of touch points in the considered purchase funnel involve time consuming processes like online reviews and word of mouth recommendations from friends and family. So not only are there several touch points on the way to purchase but many of those are extremely different to measure and attribute to the lead.

Marketing Attribution 101

Marketing Attribution Enterprise Management Work Management Marketing Management 101

Choozle

MARCH 2, 2024

This necessitated leveraging the cookie framework but applying it to the domain of the enabling technology, such as DoubleClick. Frequently used for tracking and collecting information about a user’s online behavior across various websites, these cookies serve a broader tracking purpose.

Advertising Agencies 52

Advertising Agencies Enterprise Management Paid Search Agency Advertisements 52