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How to Get the Most Value out of Your Programmatic Ads

Aberdeen

In fact, according to Forrester , programmatic advertising will account for the majority of all advertising spend over the next few years. Examples include AppNexus, BrightRoll, DoubleClick, etc. From there, you can create and push appropriate ads based on their stage: early (nurturing), middle (endorsement), or late (vendor-sort).

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

DoubleClick got 1.7% By 2014, Forrester predicts that social media spending will be higher than that for both email and mobile, though still much smaller than search and online display advertising. this year, and Forrester Research B2B spending on social media marketing to reach $54 million in 2014, up from only $11 million in 2009.