Oktopost

APRIL 22, 2019

It’s hard to deny that it is the biggest marketing concern in 2019. Especially, for B2B and Considered Purchase marketing. digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. So, what’s a marketer to do?! Especially, for lead generation.

Marketing Attribution 101

Marketing Attribution Enterprise Management Work Management Marketing Management 101

Customer Experience Matrix

JULY 22, 2010

Summary: consolidation isn't new among marketing software vendors. When campaign management systems consolidated in the late 1990's and early 2000's, most were bought by enterprise software companies. Will weaker marketing automation vendors merge with each other to establish a larger market presence?

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

QuanticMind

JUNE 2, 2016

As QuanticMind looks to move in on Marin Software’s territory, which platform is right for you? Originally posted on Marketing Land. If you’ve been in the enterprise search game for as long as I have, you’ve seen many of the same vendors dominate the ecosystem for the better part of a decade. Data science, FTW!

Paid Search Agency 40

Paid Search Agency Enterprise Management Work Management Marketing Management 40

Customer Experience Matrix

MAY 25, 2007

Wednesday’s post about online marketing systems generated some interesting discussion. I speculated that the most likely candidates for combining all these systems were either the Web platform vendors or enterprise marketing systems. That’s always an appealing combination for a vendor.

Enterprise Management 120

Enterprise Management Marketing Management Paid Search Agency Doubleclick 120

Single Grain

AUGUST 8, 2023

Programmatic ads have proven to be a game-changer in the marketing world by using automated technology and data-driven strategies. The company aimed to develop a strategic solution to overcome the performance decline and address the challenge effectively. Work With Us What Is Programmatic Advertising (with Examples)?

Case Study 52

Case Study Case Studies ROAS Advertising Agencies 52

chiefmartech

SEPTEMBER 8, 2015

In preparing for the upcoming MarTech Europe conference — as a promotional interjection, please note that discounted “beta rates” for tickets expire next week — I’ve had a number of terrific chats with Stephan Pretorius , the co-founder and president of Acceleration , a WPP marketing technology services firm.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Paid Search Agency 40

Customer Experience Matrix

MAY 23, 2007

What with all the recent acquisitions in the digital marketing industry, I thought I’d draw a little diagram of all the components needed for a complete solution. I’ve written about pretty much every variety of online marketing software here or elsewhere and have reviewed dozens of products in depth.

Enterprise Management 120

Enterprise Management Marketing Management Vtrenz Online Marketing 120