Industrial Marketing Today

JUNE 29, 2010

Most CEOs of manufacturing, engineering and technical companies do not believe in the value of brand building and consider it the domain of consumer marketing (B2C). He suggests that B2B marketers take a cue from their B2C counterparts when it comes to increasing brand awareness.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Buzz Marketing for Technology

JULY 24, 2008

storytelling. Collaboration. compatibility. confrontation. connectivity. Content Management. controlled vocabularies. decision-making. denial-of-service. digital rights management. disposable information. efficiency. feedburner. government. information. information architecture. information delivery. information overload. information sharing.

RSS 100

RSS Work Management Marketing Management CAN-SPAM 100

Outbrain

APRIL 30, 2019

With over 17 years of digital marketing experience, from before the days of “Web 2.0”, Michal runs a thriving Facebook group for PPC professionals in Israel , with over 16,000 members. Until a few years ago, this was the domain of large organizations only, who had the large budgets and the help of big-name advertising agencies.

Advertising Agencies 37

Advertising Agencies PPC Advertisements Advertising 37

Buzz Marketing for Technology

JUNE 27, 2008

. “An ecosystem of connected educational resources facilitated by a (large) set of tools and fueled by collaboration opportunities facilitating the consumption of content that enables an increased understanding of specific knowledge domains.&# (Lee Kraus, PLE: not personal and not learning , 14 June 2007 blog entry). enterprise 2.0 (22).

Enterprise Management 100

Enterprise Management Wiki Work Management RSS 100