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How to Use AI Marketing in your Marketing Strategy

Vision6

Are you tired of creating marketing campaigns that don’t resonate the way they should? Welcome to the era of AI marketing- the missing link in your marketing strategies. According to Gartner, 63% of marketing leaders plan to invest in AI in the next 24 months. How can AI be used for marketing?

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How marketing automation empowers your team, and whole org

Sprout Social

For today’s marketing teams, it’s nearly impossible to do your work and stay agile without marketing automation. There has never been more customer, competitor or industry data available to marketing teams. In this article, we’ll walk through what marketing automation is, how and why to use it and examples of tools.

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The B2B Marketer’s Quick Start Guide: Marketing Automation

Heinz Marketing

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. In today’s digital technology landscape there are numerous platforms, tools and technologies at the disposal of every marketer—almost too many. Welcome to the seventh installment of The B2B Marketer’s Quick Start Guide. Marketing Automation Platforms.

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9 Best SMTP Services for Reliable Transactional Emails

Optinmonster

Transactional emails are not only an important part of your email marketing. SendLayer lets you authorize your domain name, so email service providers, such as Gmail or Outlook, won’t flag your messages as spam. SMTP.com SMTP.com is one of the most powerful email delivery services on the market.

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Next-Generation Marketing Automation Systems Target Small Business

Customer Experience Matrix

I’ve been gearing up for the next edition of our VEST report on B2B marketing automation systems, which involves catching up with established vendors and chasing down some new ones. I’ll write about some others next week and then offer some general observations. The next release will support list-based triggers and additional actions.

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How to Add ManyChat Chatbot to Shopify to Boost Sales

Optinmonster

Adding a live chat feature is a great way to improve user experience (UX) while growing your business. It lets you speak with customers about their issues in real-time or make targeted product suggestions based on user behavior. You can communicate with customers via Facebook, email, and SMS too. Distribute coupons.

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Top 10 Best Email Marketing Services Software Platforms for 2020

Martech Advisor

Email marketing services software are defined SaaS (cloud) based platforms that allow marketers to create, send and analyze emails, typically for the purposes of audience engagement and lead generation. Table of Contents: What is an Email Marketing Software Platform? 8 Key Must-have Features of Email Marketing Platforms.