Biznology

AUGUST 7, 2013

Photo credit: Wikipedia. Anytime I read about content marketing, the phrase “compelling content” inevitably appears. No one ever bothers to define it, and writers seem to accept that marketers know what it means. But if I had to define it, I’d say it’s content that is newsworthy. But what is newsworthiness?

Content 80

Content Wikipedia Copywriting Internet Marketing 80

Directive Agency

NOVEMBER 13, 2018

So you’ve done keyword research and found a target keyword that has a good balance of search volume and not too high of a keyword difficulty score. Time to start producing that content and your search engine rank position will increase, right? . Step 1: What is the User’s Search Intent? Hold your horses.

Lead Scoring 51

Lead Scoring Lead Ranking Paid Content Positioning 51

B2B Marketing Zone Posts

JUNE 9, 2010

Best of B2B Marketing. Great stuff in the world of B2B Marketing this month. 9 Social Listening & Tracking Tools - Marketing Genius Blog , May 7, 2010 Here is a list of 9 social media tracking and monitoring tools. Some are paid-for and some are free. Is The White Paper Dead for B2B Marketing?

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40

Directive Agency

MAY 9, 2017

B2B marketing is no easy task. There’s a constant battle between: do I target my exact buyer with account-based marketing or do I go after the larger audience in the hope that my end buyer finds me? Part 4: Content Marketing. Part 5: Search Engine Optimization. Part 6: Pay Per Click Advertising.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85

Buzz Marketing for Technology

JULY 24, 2008

Kuhn (1963) showed how scientific peer groups determine what theories will be accepted as well as make more mundane judgments about what papers will be published and what grants will be funded. In searching out new cases, we cast the net very broadly, using convenience and snowballing techniques, along with other more deliberate strategies.

Communities 100

Communities Practices Sample Work Management 100

Biznology

DECEMBER 17, 2013

For the last year, I had been acting Director of Social Media at Unison , probably one of the most fashion-forward, innovative, creative, and tech-savvy web application development companies I have ever worked with. Nothing could load the firm’s website because the entire site and all its content was hidden in an Adobe Flash blob.

Marketing Websites 80

Marketing Websites Paid Content CMS Development Industry CMS 80