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You’re doing SEO wrong: it’s all about authority

Biznology

Domain authority is not a new concept, it’s been a staple of good SEO for a long time. For example, I wrote the following in 2010: PageRank is designed to ensure that the most relevant, authoritative sites are listed at the top of search results.

SEO 217
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SEO vs PPC: How to Prioritize Your SEM Strategies

QuanticMind

Sure, using PPC ads is an easy way to jump to the top of search results without investing in all that organic optimization. Most search engine users today understand that Google considers the authority of domains when delivering search results to users. Long-term benefits. Optimizing for SEO isn’t as intuitive as PPC ads.

PPC 40
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SEO vs PPC: How to Prioritize Your SEM Strategies in 2018

QuanticMind

Sure, using PPC ads is an easy way to jump to the top of search results without investing in all that organic optimization. Most search engine users today understand that Google considers the authority of domains when delivering search results to users. Long-term benefits. Optimizing for SEO isn’t as intuitive as PPC ads.

SEM 40
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Domain Authority: How to Increase Your Ranking Score from Scratch

Single Grain

New sites naturally have lower domain authorities, which make it harder to compete with established sites that are trusted by and prioritized in search engines. Work With Us Understanding Domain Authority: The Cornerstone of SEO Success First of all, let’s get clear on the definition of domain authority (DA).

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8 Ways to Use External Links to Improve Your SEO

Single Grain

Outbound, or external links, are hyperlinks that point from your domain to some other website. Third, there’s evidence that external links to authoritative domains can boost your Google rank. Want to grow your organic traffic by 20-100%? In Google, nofollow links don’t pass PageRank and don’t pass anchor text.”

PageRank 140
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Best of 2009: SEO Tips, Part 1

Webbiquity

Domain Name Forwarding and Search Engines by Best Domain Names. Dan LeFree explains how properly set up forwarding for multiple domain names to a single website without being penalized by the search engines for duplicate content. Q&A: A Few Things You Need to Know About Keyword Usage by Search Engine Guide.

SEO 100
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Fifteen Years Is a Long Time in SEO

Moz

Content for the long tail: Alongside this era, the length of the long tail began to be better-understood by both webmasters and by Google themselves — and it was in the interest of both parties to create massive amounts of (often obscure) content and get it indexed for when it was needed.

SEO 61