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Changes in the Professional Services Marketing Mix: Traditional vs. Online Marketing

Hinge Marketing

Set up social media channels for content distribution: Twitter, LinkedIn, YouTube, etc. Focus on link building (online reach) [Attraction vehicles]. Online public relations and relationship building through blogs and other content. More links equals higher ranking.

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because you can't beat free marketing training

The Effective Marketer

SEO Tactics : He did a great job at distilling tactics into byte sized advice that we can all use for link building, content creation, and domain names. Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free.

Training 100
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Content SEO

Online Marketing Institute

Here are a few of the most important questions to ask (and get answers to:) How many web pages are published on the corporate domain name? reconcile the difference and fix) How many and what type of images are being published ON the corporate domain name? Sub domain? Different domain name? Third party domain?

SEO 40
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How NOT to pitch a blog | Online Marketing Blog

Online Marketing Institute

Missed Opportunity Online Public Relations and Blogs Comments: Jason Falls says: August 29, 2007 at 7:54 am Great list. Tags: blogger-relations , pitching-blogs Related Posts You May Enjoy Reading: Blogger Relations 101 Public Relations Spam and the Bad Pitch Search Marketing News Blog No Blog?

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How can PR Boost Your Inbound Marketing Efforts

SmartBug Media

Public relations gives it wings. Intelligent Inbound involves building a digital content–rich empire that includes an interactive website full of infographics, videos, e-books, social media links, and an active blog. Intelligent Inbound® creates the content. Why Intelligent Inbound and PR Work So Well Together.

PR 90
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Top 21 Inbound Lead Generation Techniques

Hinge Marketing

As much art as science, SEO can involve a wide range of tactics (such as keyword research, page optimization and link building) to achieve its ultimate goal: delivering a steady stream of high-quality traffic to your website. In almost every professional services industry, LinkedIn is your best bet. Online Networking.

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Online Marketing: The Definitive Guide to Marketing Your Business Online

seo.co

Just as you’d trust your best friend’s opinion about something more than you’d trust a random stranger’s, links from well-known and highly trusted, authoritative websites count for much more than links from unknown or untrusted websites. Link Building. I’ll dig deeper into this idea in Chapter 4. Chapter 2: On-site SEO.