ANNUITAS

NOVEMBER 4, 2014

We know that images enhance our content and help convey a strong message visually. Most email marketers have heard the term “reputation” before and know the difference in Internet Protocol (IP) and domain reputation. However, people forget to review image and link URLs in the body of the email.

Email Marketing 100

Email Marketing Marketing Automation Services Deliverability Domain 100

ANNUITAS

AUGUST 14, 2014

Unfortunately, the marketing automation provider or email service provider may not be able to pinpoint the reason either, but reviewing bounce logs will typically help. I often find that the content is more promotion and less informative, which confuses many recipients as to why they signed up for these emails.

CAN-SPAM 100

CAN-SPAM Deliverability Opt-in Domain 100

ANNUITAS

SEPTEMBER 22, 2015

As I wrote last summer, “…with everyone (and their sister) using Google Analytics, and engagement metrics from all those sites helping Google understand and identify the content that people are actually reading, it makes sense that this type of information will help the search engine make recommendations based on what people actually like.”.

SEO 100

SEO Lead Ranking Lead Scoring Marketing Analytics Tools 100