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The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

Sample review: “If your competitor is ranking for particular search terms you may be able to write content and start ranking for this content instead of them…Very handy!! Sample review: “Wordtracker is a helpful keyword research tool that allows you to locate the top-performing keywords in minutes.”

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31 Paid & Free SEO Tools That Will Improve Your Ranking

Single Grain

Whether it’s fetching all the metadata from a domain within minutes or identifying all the crawling issues of a website without manually reviewing each and every URL, tools have always been the savior for savvy marketers. How to Use This Tool Log in to the tool and enter any domain or keyword to get data. Updated December 2023.

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SMX East 2017 Day 1 – Online-to-Offline, Shopping, Display

QuanticMind

8 Hidden PPC Reports to Find Out” by Aaron Levy. Taking action on this data with “actionable optimization” through such channels as search, display, Maps, Shopping and YouTube. It has also been added to Display and YouTube. It should be noted that video ads on GDN are typically 10% cost of YouTube.

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40 Essential SEO Terms Marketers Should Know [Glossary]

Hubspot

Make sure you keep your blog within your own domain. Domain - The main web address of your site (example: www.yoursite.com). It's good to renew ownership of your domain for several years. This is often displayed on search engine results pages below the page title as a sample of the content on the page. Directory and Dmoz.

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13 Competitor Analysis Tools to Spy on Your Competition

Sprout Social

Features such as our Facebook Competitors report allow you to compare your own growth with competitive pages without having to creep on their Facebook day after day. It assesses follower counts on the likes of Twitter, Instagram and YouTube among other services. Sprout offers the same competitive analytics on Instagram too.

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Landing Page Strategy: The Complete Guide

Unbounce

Whenever a consumer clicks on a link in an email or an ad on Google, YouTube, Facebook, or similar places on the web, they’re redirected to “land” on a specific page that provides more depth to the headline. And no, not just sharing a link on Facebook or LinkedIn like you’re posting your kids’ artwork on the fridge.

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The Power of Integrated Marketing: How Owned, Earned, Paid, and Shared Media Can Drive Visibility in a Zero-Click World

Hinge Marketing

Publications with a solid domain authority (DA) are good targets. The five main categories of paid media are offline ads, social media ads, PPC/SEM, audio ads, and display ads. Examples of paid media include a YouTube campaign, digital billboard, newspaper ad, online article exchange, or a link building opportunity.