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The 17 Best Keyword Research Tools for SEO and SEM


Sample review:  “If your competitor is ranking for particular search terms you may be able to write content and start ranking for this content instead of them…Very handy!!” Sample review:  “Wordtracker is a helpful keyword research tool that allows you to locate the top-performing keywords in minutes.” That’s where keyword research comes in.

7 Ways to Optimize Your SlideShare Presentations for More Traffic & Leads


And you'll never get clicks if that first slide doesn't capture visitors' attention, so be sure to treat your title slide like you would an enticing video thumbnail on YouTube. As an example, you can take a large ebook (like we did with our " 75 Customer Service Facts, Quotes & Statistics ") and create a slideshow that showcases just a sampling of the content -- not the whole book.

Content Marketing Strategy: A Comprehensive Guide for Modern Marketers


You create a few sample infographics and share them on social media so people see what the tool is capable of doing, and between that and the traffic coming from organic search, you start to get a few hundred people using it every month. A few of them like it so much they provide their name and email address so they can continue using it. I've also written a few ultimate guides in my time.

40 Essential SEO Terms Marketers Should Know [Glossary]


Make sure you keep your blog within your own domain. Domain - The main web address of your site (example: It's good to renew ownership of your domain for several years. This is often displayed on search engine results pages below the page title as a sample of the content on the page. 40 SEO Terms You Must Know! Add ALT text to images whenever possible.

How to Conduct Competitive Analysis to Step Up Your Content Strategy


You know the topic of this post, for example, is Facebook because of the slug at the end of the URL. The-Complete-Guide-to-Setting-Up-the-New-Facebook-Page-Design.aspx. Select a sample of content assets from each content asset type your competitor publishes. YouTube. but that information is all kept pretty hush hush. Right?

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