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Right On Interactive Offers Lifecycle Reporting

Customer Experience Matrix

When I reviewed Right On Interactive in a July 2009 post , the company was selling its 5Buckets marketing software as a multi-channel output generation tool that complemented conventional marketing automation systems. Each tactic has its own action, schedule, metrics, documents, and start and end dates.

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Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Adobe Experience Cloud Blog

salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Salesforce recently rebranded their social marketing application as the Marketing Cloud, and their website says you can use their solutions to “optimize campaigns from lead to close, on every channel”. Document Library. Channel Management.

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How Training Companies Can Scale Marketing, Webinar Transcription

Lead Liaison

It will read exactly as presented in the webinar. Lead Liaison and Administrate have partnered to bring you this exclusive webinar. So there are a lot of steps to manage when coordinating a webinar. It could be Administrate, it could be Salesforce.com, could be Microsoft dynamics. They’re over here on the right.

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An Introduction to Sales Enablement – Webinar Transcription

Lead Liaison

It will read exactly as presented in the webinar. Lead Liaison actually offers a particular document, it’s on our website under our resource library. You got to document what you want your sales team to do. We use that for our public documentation and internal documentation. You got to have that multi-channel.

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Act-On Software Does List-Based Demand Generation

Customer Experience Matrix

If you look at the Web site of Act-On Software , you’ll see a typical set of demand generation features: email marketing, demand generation (equated with landing pages and forms), lead nurturing, Website visitor tracking, channel (partner) marketing, and lead scoring. So far so good, and now we can talk about Webinars.

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3 Strategies to Make Big Content Work for Your Brand

Convince & Convert

But how do you turn these ebooks, whitepapers, videos, webinars, Slideshares, etc., I think the future of big content is multi-platform. Social media penetration (total share numbers on-site and across syndication channels). A full fact-checked document with sources. Immediate conversion events.

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LeadLife Mixes Advanced and Simple Features

Customer Experience Matrix

But it lacks other features that are equally advanced: approval workflows, templates linked to deployed content, split tests, campaign actions to update data values, support for channels beyond email, and, most important, any way to direct leads from one campaign to another. Conditions can also define waiting periods in multi-step campaigns.