Valasys

JULY 1, 2021

They should start with identifying and documenting their goals, listing the highest priority first. With the help of B2B marketing automation solutions, marketers can place forms on landing pages, microsites, or on their website and can progressively collect information from visitors with each subsequent site visit. f) A/B Testing.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Salesforce recently rebranded their social marketing application as the Marketing Cloud, and their website says you can use their solutions to “optimize campaigns from lead to close, on every channel”. Document Library. Channel Management. Email marketing is often the most important online marketing channel. Call Logging.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

SnapApp

OCTOBER 8, 2015

Despite their association with document management, Xerox yields over half of their $19 million revenue from business services. With a focus on education and quality, rather than page views, their team manages nine specialized blogs , two microsites and sponsored content on the Week and Forbes magazine. General Electric.

Paid Search Agency 48

Paid Search Agency Companies Top of Funnel Microsite 48

Biznology

FEBRUARY 23, 2015

35% say they have a documented content strategy (source: Content Marketing Institute). To demonstrate the extent to which this has impacted the company, it launched a new router using only social channels and saved an estimated $100,000. 21% say they are successful at tracking ROI (source: Ad Age ). Who is succeeding and why?

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

SnapApp

JUNE 2, 2017

It can take so many different shapes and sizes, tackle such an assortment of goals, and be used across the whole spectrum of marketing channels, that it can be overwhelming to figure out where to start. . We’ll cover how you can layer interactive content throughout your existing channels: Website. Webinars. . Paid Media.

Interactive Marketing 101

Interactive Marketing Top of Funnel Webinar Metrics Sales Management 101

Convince & Convert

OCTOBER 22, 2013

But how do you turn these ebooks, whitepapers, videos, webinars, Slideshares, etc., I think the future of big content is multi-platform. Social media penetration (total share numbers on-site and across syndication channels). A full fact-checked document with sources. Immediate conversion events.

Work Management 152

Work Management Webinar Metrics Top of Funnel Marketing & Strategy 152

SnapApp

JULY 7, 2017

Simple quizzes, polls and calculators or other tools can often produce similar effects to expensive creations like interactive microsites. Along with a website facelift — we also introduced a series of interactive microsites and a funky, business calculator tool. We saw an 85% increase in conversions with the multi-step form.

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118