Remove Document Remove Marketing Proposals Remove Research Remove SWOT
article thumbnail

The Plain English Guide to Writing a Business Case

Hubspot

This document will justify taking on a certain project. To develop a business case, you'll need to write several key components, including a proposal, strategy, budget, SWOT analysis, and project plan. With these documents, you should be able to prove that the project you're pitching is worth doing. Let's dive in below.

SWOT 83
article thumbnail

A Primer on Sales Competitive Battle Cards

The Effective Marketer

Competitive Battle Cards (BTW I’ve seen them spelled together, battlecards, and separate – battle cards) are a staple of product marketing. So for the purposes of this post I will focus on the marketer or product marketer that has been tasked with coming up with a competitive analysis to help sales. Presentation.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Build a Market Development Strategy [Free Planning Templates]

Hubspot

Is there an opportunity to increase market penetration? However, one of the often overlooked ways to strengthen your gross sales is a purposeful, well-researched, and expertly executed market development strategy. What is market development? How to Create a Market Development Strategy.

Planning 101
article thumbnail

How to Create a Marketing Communication Plan that Attracts Clients

Webbiquity

A marketing communication plan is an essential document for bringing in new clients and to communicate strategy to your in-house marketing team. But what’s the ideal process for creating this document? Audit Your Current Marketing Communication Plan. Identify Your Marketing Communication Plan Objectives.

Planning 237
article thumbnail

What you need to know before creating a social media RFP (template included)

Sprout Social

But, like all formal documents, creating them can be stressful. You’ll be sifting through proposals in no time. A social media request for proposal (RFP) is a formal questionnaire used to gather proposals for service or software needs. These documents help marketers make the best possible decision on who to partner with.

RFP 98
article thumbnail

How to Develop a Strategic Plan for Business Development [Free Template]

Hubspot

In others, it’s part of the marketing team or sits on its own team altogether. Conduct a SWOT analysis. Find the elevator pitch that works best for your reps, company, and offer, and document it in your business development strategy. Conduct SWOT analysis. Before conducting a SWOT, identify what your goal is.

article thumbnail

Marketing Planning Process for Professional Services

Hinge Marketing

Any firm that wants to succeed needs a marketing plan. However, the marketing planning process that works well for consumer products, industrial goods or not-for-profits is not well suited for professional services. Creating a marketing plan takes more than just writing down some ideas about how to promote your firm.