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What Is Split Testing? Best Split Testing Tools and Strategies

Optinmonster

In this guide, we’ll show you why split testing is important and how to run split test to improve your lead generation and returns on your marketing efforts. While split testing compares two different versions, multivariate testing goes a step further by examining multiple variables simultaneously.

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9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

Parse.ly

A/B and multivariate testing tools. General enterprise analytics tools. shows conversions and attributions for actions, such as newsletter signups, subscriptions, registrations, lead captures, and ecommerce sales. Customer analytics tools go deeper into customer behavior than other general web analytics tools.

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5 Macro B2B Marketing Trends to Watch in 2021

Circle Studio

AI can make marketers more efficient and smarter at scale by offering better insights, faster analysis and by streamlining routine tasks. Here are just a few examples of AI-powered marketing trends to watch out for: Client Insights. Predictive Analytics & Lead Scoring. Customer retention.

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9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

Parse.ly

A/B and multivariate testing tools. General enterprise analytics tools. shows conversions and attributions for actions, such as newsletter signups, subscriptions, registrations, lead captures, and ecommerce sales. Customer analytics tools go deeper into customer behavior than other general web analytics tools.

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Sales Pipeline Radio, Episode 327: Q & A with Rusty Bishop @jrustybishop

Heinz Marketing

Fast forwarded to late 2022, it feels like it’s become kind of table stakes for leading organizations. You may not need to go generate new leads, but how you enable the sales team to be more efficient, how you enable a consistent message across go to market channels. It is no longer just generate leads.

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Sales Forecasting: How to Put Sales Prediction Angst to Rest (Finally)

Zoominfo

The last thing you want to do is shelve your projections (think, living, breathing document). Revisit and adjust the forecast as markets change. You need sales and marketing alignment — from reps to product marketers — to make your forecasting viable. Is marketing feeding quality MQLs to sales?

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45 Best Digital Marketing Tools to Boost Your Business

Optinmonster

Given the pace with which the online industry is booming, having the best marketing tools at your disposal is now more important than ever. How do you know if you’re spending your time and money on the best digital marketing tools that are going to boost your revenues, increase leads and conversions, and keep business booming?