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What Is Split Testing? Best Split Testing Tools and Strategies

Optinmonster

While split testing compares two different versions, multivariate testing goes a step further by examining multiple variables simultaneously. Tools typically provide this analysis, showing you which version is the winner. Document and Share Insights Document the testing process, results, and insights from your split test.

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9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

Parse.ly

A/B and multivariate testing tools. As your digital marketing strategies become more sophisticated, you may need to find tools that make detailed information easier to access. In addition, there are going to be times when you want more information about your users than Google Analytics can offer. Content analytics tools.

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5 Macro B2B Marketing Trends to Watch in 2021

Circle Studio

AI can make marketers more efficient and smarter at scale by offering better insights, faster analysis and by streamlining routine tasks. Chorus, for example, provides transcription and audio analysis of recorded sales calls to give insights on how to reshape messaging, better serve customers and increase workforce productivity.

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9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

Parse.ly

A/B and multivariate testing tools. As your digital marketing strategies become more sophisticated, you may need to find tools that make detailed information easier to access. In addition, there are going to be times when you want more information about your users than Google Analytics can offer. Content analytics tools.

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Autonomy Promises to Automate Delivery of Tailored Marketing Messages

Customer Experience Matrix

In my last post , I proposed the (somewhat tongue-in-cheek) term of “content grazing” to describe automatically extracting small bits of information from company documents and feeding them to prospects and customers. Tags: interwoven text analysis unstructured data autonomy meaning based marketing content grazing.

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Sales Forecasting: How to Put Sales Prediction Angst to Rest (Finally)

Zoominfo

Define whose data will inform your forecast — from individual sales reps to inbound and outbound managers. The last thing you want to do is shelve your projections (think, living, breathing document). Your sales reps need a database of accurate information to organize and track and opportunities. Who are the stakeholders?

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Sales Forecasting: How to Put Sales Prediction Angst to Rest (Finally)

Zoominfo

Define whose data will inform your forecast — from individual sales reps to inbound and outbound managers. The last thing you want to do is shelve your projections (think, living, breathing document). Your sales reps need a database of accurate information to organize and track and opportunities. Who are the stakeholders?