Navigate the Channel
NOVEMBER 19, 2023
Once you have determined the best platforms for your social media plan and have developed your content calendar, you’re on your way to executing your social communication plan and distributing relevant content for your audience. Document a clear social policy to define roles and responsibilities.
Convince & Convert
JULY 27, 2010
Josh Lysne contributed a social marketing management process (and companion document) that I’d never seen. Indra Gardiner covered social media law in a way that I cannot. Mike Cassidy made me (and a lot of other people) think differently about the intersection of social media strategy , and business objectives.
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Convince & Convert
MARCH 4, 2010
In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. Also, I think another viable category for blogging for reputation, or to establish a voice of authority.
Convince & Convert
JULY 28, 2010
Have them document EVERY question they receive. This is the strategy of creating a Social FAQ. Thanks for the link back to the social FAQ – I'd lost the link during my busy summer. These front lines warriors are the people most in touch with the concerns and questions of your customers and prospects.
Convince & Convert
MAY 27, 2010
If someone fills out the form to download the document, and they have a large following on Twitter (as determined by an instant Flowtown look-up), you can automatically send and email to your PR team to follow up with that individual. Let’s say you have a white paper for download on your site.
Convince & Convert
JULY 21, 2010
A legal perspective-> [link] #SocialMedia RT @sdsdev [link] Javier Haro RT @jaybaer: Protecting Yourself From Social Media Lawsuits [link] [link] pops Social Media Lawsuits Protect Yourself From Them [link] [link] Paul Schmidmayr just found: Social Media Lawsuits Protect Yourself From Them | Guest Posts … [link] [link] Paul Schmidmayr just (..)
Convince & Convert
APRIL 6, 2010
Vary time of day, day of week, phrasing, link placement, and other options, and thoroughly document your results. Social media scientist Dan Zarrella has some excellent research on social content best practices. Very useful editorial calendar document. Don’t make assumptions – test them. Nice job Kim!
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