Document FAQ Media Plans Public Relations 
Convince & Convert
JULY 21, 2010
She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. You can find her on Twitter or, if you’re lucky, behind a rolling pin making a fresh pie. It’s called intellectual property and in each case it belongs to somebody.
Convince & Convert
JULY 27, 2010
Josh Lysne contributed a social marketing management process (and companion document) that I’d never seen. Indra Gardiner covered social media law in a way that I cannot. Mike Cassidy made me (and a lot of other people) think differently about the intersection of social media strategy , and business objectives.
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Convince & Convert
MARCH 4, 2010
In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. markwilliamschaefer I would add that for commerce-oriented blogs, it would also be possible to track clicks back to a commerce-related part of a website for product information, registration, etc. Very helpful post, Jay.
Convince & Convert
JULY 28, 2010
Have them document EVERY question they receive. This is the strategy of creating a Social FAQ. Thanks for the link back to the social FAQ – I'd lost the link during my busy summer. These front lines warriors are the people most in touch with the concerns and questions of your customers and prospects.
Convince & Convert
MAY 27, 2010
If someone fills out the form to download the document, and they have a large following on Twitter (as determined by an instant Flowtown look-up), you can automatically send and email to your PR team to follow up with that individual. Let’s say you have a white paper for download on your site.
Convince & Convert
APRIL 6, 2010
Vary time of day, day of week, phrasing, link placement, and other options, and thoroughly document your results. Social media scientist Dan Zarrella has some excellent research on social content best practices. Very useful editorial calendar document. Don’t make assumptions – test them. Nice job Kim!
Convince & Convert
AUGUST 10, 2010
Social media publicly exposes how broken a brand's existing customer service channels are. It's this public documentation of a company's failures and the corresponding brand damage that is making social media into a customer service channel. Of course not.
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