Document FAQ Media Plans Social Networks 
Convince & Convert
JULY 27, 2010
Josh Lysne contributed a social marketing management process (and companion document) that I’d never seen. Indra Gardiner covered social media law in a way that I cannot. Mike Cassidy made me (and a lot of other people) think differently about the intersection of social media strategy , and business objectives.
Convince & Convert
MARCH 4, 2010
In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. Also, I think another viable category for blogging for reputation, or to establish a voice of authority.
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Convince & Convert
JULY 21, 2010
She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. The Lawyers Are Coming Social networks give people the ability to share incredible volumes of content. People are sharing photos, ideas, writings and video. All that stuff?
Convince & Convert
JULY 28, 2010
Have them document EVERY question they receive. This is the strategy of creating a Social FAQ. Thanks for the link back to the social FAQ – I'd lost the link during my busy summer. These front lines warriors are the people most in touch with the concerns and questions of your customers and prospects.
Convince & Convert
MAY 27, 2010
If someone fills out the form to download the document, and they have a large following on Twitter (as determined by an instant Flowtown look-up), you can automatically send and email to your PR team to follow up with that individual. Let’s say you have a white paper for download on your site.
Convince & Convert
APRIL 6, 2010
Vary time of day, day of week, phrasing, link placement, and other options, and thoroughly document your results. Social media scientist Dan Zarrella has some excellent research on social content best practices. Very useful editorial calendar document. Don’t make assumptions – test them. Nice job Kim!
Convince & Convert
SEPTEMBER 21, 2010
Social media is hard False. And that’s only because of the alphabet soup of social networks, lifestreams, sharing sites, etc. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. Be where your customers are. It’s not hard, it’s complicated.
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