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The 22 Best Virtual Event Platforms

Webbiquity

A quick note on the ranking methodology: These 22 tools were searched across five sites: Capterra, G2Crowd, TrustRadius, SoftwareAdvice, and GetApp. They were ranked on both the number of total reviews (popularity) and average ratings (quality). Leading Edge Virtual Event Platforms. Pricing: contact vendor.

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Eloqua Adds Free Implementation Offering

Customer Experience Matrix

On Monday, Eloqua announced a new free deployment service for its clients. It follows last month’s free deployment offer from Eloqua reseller Pedowitz Group , which generated quite a bit of comment on this blog. Advance preparation involves filling out a survey and receiving (if not reading) simple documentation.

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No High-Level Fluff: 7 Steps to Build the Best Target Account Model

Engagio

Review the data provided by third party data vendors. Rank and score your data points. One of my favorite ways to gain these insights is to list all the fields I plan on using in my model and then ask them to rank them in order of importance. Review the data provided by third party data vendors. Standardize data.

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The Ultimate Guide to the B2B Marketing Automation Solutions

Valasys

They should start with identifying and documenting their goals, listing the highest priority first. One can choose many goals such as: Generating more leads by increasing traffic to the website. Integrating the B2B marketing automation solutions with all the technology vendors. m) Lead and customer lifecycle management.

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5 Steps to Social Media Leads with Content Marketing

Everything Technology Marketing

The number one marketing trend for 2011, according to the 17,000 member B2B technology marketing group on LinkedIn, is the increasing integration of social media with traditional marketing tactics to drive qualified leads. To put this in perspective, conversion metrics ranked only #8 a year ago, rising from 32.6% Great question.

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Getting Started Guide for Marketing Automation

The Effective Marketer

Before you jump into it head first and spend countless hours setting up all the landing pages, workflows, and start messing with scoring models it’s best to take a step back and make sure you and all your team are in sync. Step 1: Sales and Marketing Alignment and Documentation. Step 5: Scoring Model. Step 2: Buyer Personas.

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Getting Closer to My Usability Ratings

Customer Experience Matrix

If you suspected that my last two blog posts were a way to avoid writing a post that ranks vendors on usability, you’re probably right. I’d already noticed that the simplicity-focused vendors ( Marketo , Infusionsoft , OfficeAutoPilot and, as of yesterday, Genius.com ) build their campaigns as a list of steps with no branching flows.

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