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Practical Cybersecurity for Marketing Agencies

ActiveDEMAND

The new intern shouldn’t get the username+password to your biggest client’s Google Ads account. In-house passwords for advertising, CRO, and analytics platforms, as well as client passwords for domains, website server access, CMS, CRM, client ad platforms, client Google Analytics access, etc.

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Are People Stealing Your Content? How (and When) to Fight Back [SlideShare]

Hubspot

Google Alerts , Topsy , and HubSpot Social Inbox : Whichever tool you prefer, you can set up alerts to ping you when someone mentions your content online. Before you start sending scathing emails to content stealers and reporting them to Google, you need to make sure you have a full understanding of the situation.

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Duplicate Content & SEO: What Does Google Check?

ClearVoice

According to Google, duplicate content is defined as “substantive blocks of content” that exactly or partially matches content found elsewhere. Duplicate content may be detected within the same website or published across various domains. Does Google impose a duplicate content penalty? Duplicate content is surprisingly common.

SEO 52
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How Poor Website Security Negatively Impacts SEO Rankings

Single Grain

Switching from HTTP to HTTPS is a simple step that can carry your business forward on Google's SERPs, because Google flags every site as “unsafe” unless it has an HTTPS certification. At first, HTTPS was a lightweight ranking signal and then over time, Google laid more weight on HTTPS as a ranking signal.

SEO 104
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Content Curation 101: How to Curate Content Responsibly (And Ethically)

Scoop.it

Expert and authoritative sources you can use to curate content include industry publications, websites with.gov or.edu domains, established research institutes, and reputable news outlets. Additionally, if you skip this step, Google algorithms can interpret your curated content as syndicated or plagiarized.

Curation 108