Buzz Marketing for Technology

SEPTEMBER 23, 2008

Expo Ascentium – A model for the agency of the future I spoke to the CMO, Romi Mahajan who explained Ascentium 's go-to-market strategy to me. Not only do they build cool marketing campaigns but they can connect to your sales process. Romi was also a speaker on Agency 2.0 with a limited version of the functionality.

Web 2.0 100

Web 2.0 InsideView ROMI Enterprise Management 100

Valasys

SEPTEMBER 4, 2019

Thus, to build a strong & perennial sales pipeline, it is imperative for the marketers to leverage social media for various campaigns as well as to measure the success of their social endeavors, so as to align them with the ultimate goal of Return on Investment (ROI). Tools to measure Social Media Metrics.

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40

Adobe Experience Cloud Blog

JULY 20, 2009

So, I went through a process of refreshing our content to focus on business-issues and communicating in the customers' language. At one end of the spectrum, we're selling a SaaS ecommerce solution to large corporations via a small but global direct sales force. It's a volume business, operating on a daily sales cycle.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership B2B Marketing Enterprise Management 48

Convince & Convert

SEPTEMBER 21, 2010

But I get a lot of questions about why I like particular tools better than others and how I decide to use which, so here’s a summary of my thought process that I hope will help you make a similar decision for your client or your organization. First – What are the objectives? What questions are you trying to answer?

Social Media 157

Social Media Media Paid Content Work Management 157

Anteriad

APRIL 25, 2023

Keeping up with the latest B2B Sales and Marketing terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. BANT stands for:  B udget – Do they have the ability to spend? 

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Keeping up with the latest B2B marketing and sales terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. BANT stands for:  B udget – Do they have the ability to spend? 

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Convert

OCTOBER 25, 2022

analytics, sales reports, etc.). Rafael Romis, Founder of Weberous Web Design. Conversion research is often overlooked but is an essential way of gaining better ideas to improve your website conversion rates and sales. Antreas Koutis, Administrative Manager, Financer. Start there before testing new designs.

Paid Content 59

Paid Content Tips Top of Funnel Paid Search Agency 59