Act-On

DECEMBER 19, 2023

Marketers often ask about the best practices for email sender names (also known as the email display name or “from” name). But when you’re sending on behalf of a brand, you have a lot more options for the email display name. The display name is different from the “From” address.

Email Marketing 195

Email Marketing Practices Deliverability Best Practices 195

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FEBRUARY 26, 2024

What is A/B Testing? A/B testing is a method used to determine which version of an ad or landing page performs better. A/B tests involve running two versions simultaneously while changing only one element at a time to pinpoint the key variable that drives audience response. What is Above the Fold? What is a Banner Ad?

Paid Content 221

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 221

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NOVEMBER 7, 2023

Optimize and test for mobile Roughly half of all emails are opened on mobile. From” addresses and display names matter The “From” address can have a huge impact on deliverability and engagement. Similarly, spammers often try to trick their recipients with deceptive display names and mismatches between the display name and the email.

Deliverability 187

Deliverability Top of Funnel Best Practices CAN-SPAM 187