Customer Experience Matrix

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Vizury Combines Web Page Personalization with a Customer Data Platform

Customer Experience Matrix

The messages are built by templates which can include variables such as first name and calculated values such as a credit limit. Message templates are embedded in what Vizury calls an engagement, which is associated with a segment definition and can include versions of the same message for different channels.

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Blueshift Offers a Simple B2C Customer Data Platform

Customer Experience Matrix

Blueshift fits nicely into the B2C CDP mold: it builds a multisource database, incorporates machine learning-based predictive models, uses filters to create segments, and runs multi-step campaigns that are executed by external systems in email, SMS, mobile apps, and display and Facebook retargeting. This is what gives the system its power.

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V12 Launchpad Combines Prospect Database with Outbound Campaigns

Customer Experience Matrix

Since then, the company has added tools to help marketers make better use of this data, culminating in 2012 with Launchpad, which combined email and postal prospect lists, delivery services, display ads, and response analysis. This year V12 further expanded Launchpad by adding the ability to import and enhance clients’ own customer lists.

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How Raab Associates Converted to ZohoCRM In One Weekend: a B2B CRM Success Story

Customer Experience Matrix

And, oh yes, you can control which fields are displayed on those related records. ZohoCRM is certainly not perfect – there are bunch of little things she would like to do, such as preview a template-based email with the variables populated. Those quirks take a bit of getting used to but are far from show-stoppers.

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Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement

Customer Experience Matrix

Moving towards the middle of the funnel, Optify offers reasonably powerful email and landing page builders, based on templates or HTML. A dashboard lets users pick widgets to display selected information. Landing pages can be attached to an auto-responder email, while standard fields on forms are automatically mapped to Salesforce.com.

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Social Media Features in Marketing Automation Systems: Who Does What?

Customer Experience Matrix

. - Facebook forms: use forms within Facebook pages and apps to gather customer permissions - social sign-in: use social media sign-in services to replace marketing automation forms - personalized Facebook ads : display different ad versions on a Facebook page based on the user’s profile, including both Facebook and non-Facebook data Marketo - sharing: (..)

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Treehouse Interactive MarketingView Combines Demand Generation with Campaign ROI Tracking

Customer Experience Matrix

It provides a pretty typical email builder, with a graphical editor that lets users modify HTML templates and insert personalization variables. The system is a little above-average in that emails can contain if/then rules to display different images based on differences in lead data. MarketingView is no exception.