The Effective Marketer

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The New Rules of Lead Generation: Book Review

The Effective Marketer

I was fortunate to receive a copy of “ The New Rules of Lead Generation “, by David T. New and Old Rules. I have read the other David Scott (the one with Meerman in the middle) book “ The New Rules of Marketing and PR ” and know that he has started a series of “new rules” books and eBooks.

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The New Rules of Lead Generation: Book Review

The Effective Marketer

I was fortunate to receive a copy of “ The New Rules of Lead Generation “, by David T. New and Old Rules. I have read the other David Scott (the one with Meerman in the middle) book “ The New Rules of Marketing and PR ” and know that he has started a series of “new rules” books and eBooks.

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Best Practices for Webinar Landing Pages

The Effective Marketer

The speakers are prominently displayed without using too much space and they did a good job with breaking apart sections like “what will be discussed” and “who should attend” which can help entice people to register. Come up with your own set of rules for your webinar landing pages based on what converts the most.

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The Six Minutes Challenge

The Effective Marketer

You have sat through your fair share of hour-long PowerPoint displays that were accompanied with a not so good speaker. The rules are you have to present 20 slides with 20 seconds for each (total of 6:40). What if you could change all that and have the message, whatever is was, delivered to you in six minutes and forty seconds?

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get hired in marketing

The Effective Marketer

Then you have to first understand the rules of the game. A better answer is: “not only I have experience with trade shows, but I’ve been involved in multiple types of shows, from small user groups that only required a tabletop display up to big conventions where we used our 20×20 booth.

Planning 100
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Outlook Productivity Tips « The Effective Marketer

The Effective Marketer

And messages I have read don’t display the summary anymore so it gives me a quick visual representation of read and unread messages. Type in a name for the new formatting rule (e.g. This way messages I haven’t read show up with a summary right below them. Go to “View”, choose “Current View”, and select “customize current view”.

Planning 100