FunnelEnvy

MARCH 4, 2024

Source: FinancesOnline The testing process involves randomly showing users two or more page variants and then using statistical analysis to determine which version performs better. Other assets testers can analyze include landing pages, display ads, buttons, and headlines.

Marketing AI 67

Marketing AI Optimization Conversion A/B testing 67

Parse.ly

SEPTEMBER 26, 2022

A/B and multivariate testing tools. Custom scripts let you display discount messages or newsletter opt-ins based on actions by the customer that you set as triggers. A/B and multivariate testing tools. Some social analytics tools provide analysis only, while others let you manage your posts, too. Content analytics tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Convert

NOVEMBER 16, 2020

While a platform like Convert Experiences can take care of all the statistical measuring, reasoning, and analysis for you, having a basic understanding of some statistical terms will certainly help you. Hence, the p-value is a mathematical device to check the validity of the null hypothesis.

Statistics 111

Statistics Allocation Multivariate analysis Sample 111

Parse.ly

APRIL 6, 2020

A/B and multivariate testing tools. Custom scripts let you display discount messages or newsletter opt-ins based on actions by the customer that you set as triggers. A/B and multivariate testing tools. Some social analytics tools provide analysis only, while others let you manage your posts, too. Content analytics tools.

Marketing Analytics Tools 72

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 72

Salesforce Marketing Cloud

DECEMBER 19, 2023

The “A” version is displayed to some of your audience, while another subset gets the “B” version. Analysis: After a predetermined time, the results are analyzed to determine which variation was more effective in achieving the desired goal. And, learning from your results involves a ton of data analysis.

Marketing AI 109

Marketing AI Multivariate analysis Lead Ranking Click Rate 109

Convert

JUNE 14, 2021

No pre-test analysis. They get an idea for a change and want to test it out, but with no real analysis of how the page currently converts, or even why the change they are testing could make a difference. (It Adding arbitrary display rules to your test. Not checking validity after the test. Have others?

Top of Funnel 105

Top of Funnel Sample Allocation Click Rate 105