Display, Media Plans, Product and Television marketing

When Advertising Bets Are Off: Media Planning and the COVID-19 Crisis

Rain: The Growth Agency

APRIL 16, 2020

Your media planning strategies from February may or may not tell you much in April or May. Two months ago, you understood the marketplace and your business, competitors, media costs, results and even the season. KPI trends set the stage for the biggest decisions: whether to pull back media investment, hold steady or scale.

Media Plans

Media Plans Advertising Agencies Advertisements Advertising

Making the Most of the Women’s World Cup 2023

Digilant

JUNE 27, 2023

This approach enables Fox — and its partner advertisers — to stay in step with viewership trends, driving reach amongst those who prefer broadcast television and cord cutters. Media opportunities for advertisers The 2023 games are poised to set records in terms of viewership. viewers tuned in to the final match on television.

Broadcasting

Broadcasting Television marketing Paid Search Agency Advertising Agencies

Making the Most of the Women’s World Cup 2023

Digilant

JUNE 27, 2023

This approach enables Fox — and its partner advertisers — to stay in step with viewership trends, driving reach amongst those who prefer broadcast television and cord cutters. Media opportunities for advertisers The 2023 games are poised to set records in terms of viewership. viewers tuned in to the final match on television.

Broadcasting

Broadcasting Television marketing Paid Search Agency Advertising Agencies

Webinars

Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Cracking the Code: Turning Intent Data into Go-to-Market Success

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An Understanding of Data-Driven Targeted Advertising Basics & Effectiveness

NuSpark Consulting

AUGUST 6, 2018

Data-driven advertising has revolutionized digital marketing, with its ability to track users’ online activities, follow them around the media they access, and target them with ads about products and services they have previously researched. The Concept of Data-Driven Digital Display Advertising. How Targeting Works.

Paid Content

Paid Content Advertisements Advertising Effectiveness

Five fascinating ways AI is changing advertising

ClickZ

DECEMBER 2, 2019

AI could provide store associates with customized suggestions for individual shoppers through eye-wear to help them make better product recommendations – and sales. Today, AI is getting attention for writing emotive TV scripts, targeting smart ads and using facial recognition to recommend products based on personal preferences.

Marketing AI

Marketing AI Advertising Agencies Advertisements Advertising

MMA Modernizes Marketing Mix Models

Customer Experience Matrix

JANUARY 31, 2013

But MMA works with aggregate data such as total spend and impressions, with a major emphasis on mass media like television. Those other vendors work primarily with data about individual buyers, which comes largely from digital and direct media. Outputs can show details by brand, product, region, sales channel and time period.

Marketing Mix

Marketing Mix Work Management Marketing Management Allocation

IAB NewFronts 2023: Digilant’s Key Takeaways

Digilant

MAY 11, 2023

Therefore, advertisers must adopt a video-first mindset when crafting their media plans, allocating a substantial portion of their video budget toward streaming content across CTV/OTT. Overall, TV is becoming a central hub for even more entertainment sources.

Budget Programs

Budget Programs Allocation Advertising Agencies Paid Search Agency

Pressure

Content Standard

MAY 22, 2016

The 1950s in the United States saw dramatic economic growth, widespread adoption of television and advertising; of moving to the suburbs and owning multiple cars; of buying for excess and dumping what felt old fashioned. The Rise of Television as Part of American Culture. The Backstory. But let’s start at the beginning.

Enterprise Management

Enterprise Management Banner Ads Television marketing Banners

B2B Marketers’ Guide to Virtual Marketing

Valasys

MAY 6, 2021

Virtual marketing can be a boon for B2B marketers, especially in the post-pandemic wake to the next normal, where the common formats of virtual advertising including email marketing, social media marketing, display advertising, blogs, and other digital formats are gaining precedence due to the accelerated rate of digital transformation.

B2B Marketing

B2B Marketing Planning B2B Digital Transformation

Under Pressure: How Content Marketing Has Transformed Marketing Strategies Since the 1950s

Content Standard

MAY 22, 2016

The 1950s in the United States saw dramatic economic growth, widespread adoption of television and advertising; of moving to the suburbs and owning multiple cars; of buying for excess and dumping what felt old fashioned. The Rise of Television as Part of American Culture. The Backstory. But let’s start at the beginning.

Enterprise Management

Enterprise Management Marketing Strategy Marketing & Strategy Paid Search Agency

SiriusDecisions Summit: The Art and Science of Predictive Intelligence

6sense

MAY 16, 2016

Most businesses have multiple products and each product has a buying committee made up of people who have different roles, goals and challenges. Reaching the Right People (Omni-Channel Orchestration & Media Planning). In B2B marketing, we all know that this is easier said than done.

Marketing Management

Marketing Management Television marketing Advertising Mediums Buying Cycle

A brand marketer’s guide to programmatic advertising

Choozle

FEBRUARY 1, 2019

They understand your products, your markets, and are driven to perform for your company. Media Planning and/or Buying Services Moved from an External Agency. Social media. Desktop display. Mobile display. Television. However, once you assemble a team, you’ll be ahead of the curve. Mobile video.

Advertising Agencies

Advertising Agencies Advertisements Advertising Paid Search Agency

6 marketing attribution and predictive analytics platforms your organization should consider

Martech

NOVEMBER 15, 2021

Product overview. Full Circle Insights’ Campaign Attribution product helps marketers optimize their marketing mix and pinpoint which campaigns generate pipeline and revenue results. Its typical customer spends at least $5 million on paid media annually. Product overview. Product overview. Product overview.

Marketing Attribution

Marketing Attribution Marketing Automation Services Enterprise Management Full Circle Insights

How to Create a Promotional Plan (with Examples & Strategies)

Single Grain

JULY 6, 2023

From identifying your target market to choosing a catchy promotion name, from selecting an effective promotion type to deciding on key messages and promotional products, we’ll journey through the creation of a powerful promotional plan. Get ready to excel with our comprehensive guide and downloadable promotional plan template.

Promotion

Promotion Planning Examples SWOT

Digilant Highlights the Digital Advertising Trends to Watch for in 2023: Part 1

Digilant

FEBRUARY 2, 2023

Each year, more consumers continue to switch their cable boxes for streaming platforms, viewing their television content through Connected TVs and over-the-top devices. Of podcasts listeners that listen for at least 5 hours per week, 65% have purchased a product after hearing a podcast ad.

Digilant Highlights the Digital Advertising Trends to Watch for in 2023: Part 1

Digilant

FEBRUARY 2, 2023

Each year, more consumers continue to switch their cable boxes for streaming platforms, viewing their television content through Connected TVs and over-the-top devices. Of podcasts listeners that listen for at least 5 hours per week, 65% have purchased a product after hearing a podcast ad.

8 Inbound Marketing Tips and Tricks You Need to Know

Optinmonster

FEBRUARY 10, 2020

When it comes to getting new customers, they don’t go around knocking on people’s doors, and you rarely (if ever) see their advertisements on the radio or television. They share about their brand, new products, and their environmental efforts. By constantly updating their product to help their users.

Inbound Marketing

Inbound Marketing Tips Planning Paid Search Agency

B2B Marketing Zone

When Advertising Bets Are Off: Media Planning and the COVID-19 Crisis

Making the Most of the Women’s World Cup 2023

Webinars

Trending Sources

Making the Most of the Women’s World Cup 2023

Webinars

An Understanding of Data-Driven Targeted Advertising Basics & Effectiveness

Five fascinating ways AI is changing advertising

MMA Modernizes Marketing Mix Models

IAB NewFronts 2023: Digilant’s Key Takeaways

Pressure

B2B Marketers’ Guide to Virtual Marketing

Under Pressure: How Content Marketing Has Transformed Marketing Strategies Since the 1950s

SiriusDecisions Summit: The Art and Science of Predictive Intelligence

A brand marketer’s guide to programmatic advertising

6 marketing attribution and predictive analytics platforms your organization should consider

How to Create a Promotional Plan (with Examples & Strategies)

Digilant Highlights the Digital Advertising Trends to Watch for in 2023: Part 1

Digilant Highlights the Digital Advertising Trends to Watch for in 2023: Part 1

8 Inbound Marketing Tips and Tricks You Need to Know

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